The ordinary opens up. You are already here.
Ocular Perceptual +7 (OP7)
OP7 is an invitation — and a reminder — to look closely.
Designed primarily for Fujifilm X100V/VI, it is a +7D achromatic close-observation lens that reduces the interruption between noticing something and encountering it close up.
OP7 does not create the richness it reveals.
It makes it easier to come closer — and easier to stay with what you find.
In. Out. Return. (Slightly changed.)
Notes from the field
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A South Estonian Chanterelle Contemplation
Early September. 24 nautical miles south-east from home base. The objective was modest: find a few chanterelles for toast if nothing else. The forest appeared cooperative. At first, there was...
A South Estonian Chanterelle Contemplation
Early September. 24 nautical miles south-east from home base. The objective was modest: find a few chanterelles for toast if nothing else. The forest appeared cooperative. At first, there was...
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Hyperlocal
I recently stumbled across the word hyperlocalism. It made me smile. Not because I had been looking for a name for what I was doing. Rather because I seem to have...
Hyperlocal
I recently stumbled across the word hyperlocalism. It made me smile. Not because I had been looking for a name for what I was doing. Rather because I seem to have...
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The Unexpected Behaviour of Focus
One thing that arrived to me after some time of using the OP7 lens. Focusing became easier. That seems backwards. After all, close-up photography is famous for its paper-thin depth...
The Unexpected Behaviour of Focus
One thing that arrived to me after some time of using the OP7 lens. Focusing became easier. That seems backwards. After all, close-up photography is famous for its paper-thin depth...
Magnetic Ø49 mm
Designed for the moment in which noticing might become photography.